“Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.”
The above was the project explanation. The challenge was to bring Eugenia to life through the unique recipes handed down from generation to generation. Another challenge that presented itself while creating the packaging of Stamatakis Bakery was that the business did not have a specific target audience.
The logo and the packaging design by Antonia Skaraki are absolutely amazing and inspirational. Eugenia has been brought to life in the packaging design.
“All the bows used are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer uses of ink.”