Appartement 103 Designs The New Edition Of Cihuatan’s Folklore

by Chris Zawada
42038

Updated on August 31st, 2022 |

2 Minutes Read

Cihuatán Folklore is a “super-premium range of Single Barrels expressions aimed at connoisseurs and collectors all around the world.” Crafted by El Salvador, Cihuatán Folklore is the result of technical prowess, knowledge, and attention to detail in crafting top world-class rum” by the master distiller.

Gabriela Ayala, Cihuatán’s Master Blender, mentions:

“Since its creation, one of the most important partners to this rum has been the barrel. So, for the first Single Barrel Collection of Cihuatán Folklore, we will explore the nuances that our barrels have left on our light rum. This carefully curated selection of 13 Single Barrels ranges from the classic American oak ex-bourbon to our disruptive Mayan Ceiba barrel finish.”

The packaging

Designed by the Paris-based creative agency Appartement 103, the new edition of Cihuatan focuses on highlighting the “essence and Mayan heritage” of the brand. Not only does the new edition stand out from the brand’s core range, but it also appears exclusive when sitting on the shelves.

“The use of the vibrant coloured illustration and hot foils immediately connects Cihuatan’s visual identity with the new Folklore range. It contrasts with the core label and its crafted presentation, featuring handwritten technical information, including bottle number, the age, the barrel type and owner name to personalize every single bottle.”