Designed by: PepsiCo Design & Innovation
Country: United States

Arctic Beer

Updated on March 23rd, 2011  |  
1 Minute Read

Arctic Beer

Designed by Tank | Country: Norway

“The brief: Mack’s number one-product, Arctic Beer, was changed from being a standalone product, to a series including Light and Ice versions. The client wanted a modern and young look with similarities from the predecessor – while at the same time being something new and fresh.

The solution extends and simplifies the elements that were the mainstay of the identity, but with more emphasis on the brand name and the cold freshness. The arctic purity, the clear and fresh water it is made of, and the brewery being the worlds northernmost, is the very base of the concept. It shows off in the clear blue color and ice sharp arrow that points you in the northern direction. It is freezing cold. It is refreshingly tasty. It is Arctic Beer.”

Arctic Beer

Arctic Beer

Popular designs

Blitz Tequila

Designed by Hmm! | Country: France “Blitz is a brand that had a short lived existence in Berlin in the roaring 20s

Nijenrode

Designed by Redthumb | Country: The Netherlands “A hand-crafted beer brewed in small batches in The Netherlands, Nijenrode is a much loved

Gillemore

Designed by Skinn Branding Agency | Country: Belgium “Louis Gillemon, a 19 years young entrepreneur asked us to develop a new brand

Designed by: PepsiCo Design & Innovation
Country: United States

Arctic Beer

1 Minute Read
arctic1

Arctic Beer

Designed by Tank | Country: Norway

“The brief: Mack’s number one-product, Arctic Beer, was changed from being a standalone product, to a series including Light and Ice versions. The client wanted a modern and young look with similarities from the predecessor – while at the same time being something new and fresh.

The solution extends and simplifies the elements that were the mainstay of the identity, but with more emphasis on the brand name and the cold freshness. The arctic purity, the clear and fresh water it is made of, and the brewery being the worlds northernmost, is the very base of the concept. It shows off in the clear blue color and ice sharp arrow that points you in the northern direction. It is freezing cold. It is refreshingly tasty. It is Arctic Beer.”

Arctic Beer

Arctic Beer

Previous
Next