Designed by: PepsiCo Design & Innovation
Country: United States

Austin Beerworks

Updated on January 6th, 2012  |  
2 Minutes Read

Austin Beerworks

Designed by Helms Workshop | Country: United States

“Workshop teamed up with the group during its genesis, working closely with the founders on naming, brand development and an extensive brand identity system including packaging, advertising and the company’s online presence.

The primary goal in developing the brand was to build a unique expression of the brewery’s brash personality and bold, crisp brewing profile. A second goal was to help the group make a substantial impact in a market quickly filling with new breweries.

We noted that in a town with eight craft breweries in development, no one had claimed Austin as part of their name. Austin Beerworks was born.

Austin Beerworks

The first step in brand development was to have the Beerworks team list everything that contemporary craft beer looks like: illustrated hops, fields of grain, mountain streams, bicycles and dogs, etc. The second step was to cross each of those off the list of visual possibilities, and to focus on what makes the brewery unique.

Austin Beerworks

Austin Beerworks

The result was a brand identity that doesn’t lean on traditional beer clichés, and immediately helped Austin Beerworks capture the attention of the industry and stand out in the marketplace. It doesn’t hurt that the beer’s great, either. Beerworks won a Great American Beer Fest medal after just 4 months in business!”

Austin Beerworks

Popular designs

Åke Ekström

Designed by Food & Friends | Country: Sweden “Åke Ekström, a Swedish rape seed oil brand, contacted us and asked us to

Foranell

  Designed by Dorian | Country: Spain “Foranell, an organic wine with a very limited production, is conceived by the experience, effort

Kiwi

Designed by Inch | Country: Ukraine “Kiwi produces very unusual and colorful gift talismans, therefore there was a need to develop packaging that

Designed by: PepsiCo Design & Innovation
Country: United States

Austin Beerworks

2 Minutes Read
lovely-package-austin-beerworks1

Austin Beerworks

Designed by Helms Workshop | Country: United States

“Workshop teamed up with the group during its genesis, working closely with the founders on naming, brand development and an extensive brand identity system including packaging, advertising and the company’s online presence.

The primary goal in developing the brand was to build a unique expression of the brewery’s brash personality and bold, crisp brewing profile. A second goal was to help the group make a substantial impact in a market quickly filling with new breweries.

We noted that in a town with eight craft breweries in development, no one had claimed Austin as part of their name. Austin Beerworks was born.

Austin Beerworks

The first step in brand development was to have the Beerworks team list everything that contemporary craft beer looks like: illustrated hops, fields of grain, mountain streams, bicycles and dogs, etc. The second step was to cross each of those off the list of visual possibilities, and to focus on what makes the brewery unique.

Austin Beerworks

Austin Beerworks

The result was a brand identity that doesn’t lean on traditional beer clichés, and immediately helped Austin Beerworks capture the attention of the industry and stand out in the marketplace. It doesn’t hurt that the beer’s great, either. Beerworks won a Great American Beer Fest medal after just 4 months in business!”

Austin Beerworks

Previous
Next