Designed by: PepsiCo Design & Innovation
Country: United States

Awestruck Hometown Homicider

lovely-package-awestruck-hometown-homicider-1

Designed by Buddy | Country: United Kingdom

“Every small town holds its secrets, its myths and its legends. No matter how sleepy and bucolic they seem from the outside, how cosy they feel — behind that friendly welcome, beyond that lazy wood smoke curling up from the chimneys, there’s often a darker melody of secrets unknown.

Hometown Homicider is just that creature. Carefully crafted to evoke warm memories of home comforts—pumpkin pie, sugar and spice—it also has a darker, smokier, more furtive side to it.

Buddy was asked to create a distinctive label to reflect this sinister limited release whilst retaining the bold simplicity of the Awestruck brand.”

lovely-package-awestruck-hometown-homicider-3 lovely-package-awestruck-hometown-homicider-2 lovely-package-awestruck-hometown-homicider-4

Get the latest packaging design inspiration in your inbox:

Popular designs

Burma Love Rebrand

Love at First BiteAs an extension of the Burma Superstar restaurant in San Francisco, Burma Love Foods gives diners an opportunity to

Pure Persian Honey

When we look closely at honey packaging, they are almost all in the usual format, and the ultimate in creativity is that

The Bra Guru

Most women are wearing the wrong size bra and that is a fact. The Bra Guru® is the first and only professional

Designed by: PepsiCo Design & Innovation
Country: United States

Awestruck Hometown Homicider

lovely-package-awestruck-hometown-homicider-1

lovely-package-awestruck-hometown-homicider-1

Designed by Buddy | Country: United Kingdom

“Every small town holds its secrets, its myths and its legends. No matter how sleepy and bucolic they seem from the outside, how cosy they feel — behind that friendly welcome, beyond that lazy wood smoke curling up from the chimneys, there’s often a darker melody of secrets unknown.

Hometown Homicider is just that creature. Carefully crafted to evoke warm memories of home comforts—pumpkin pie, sugar and spice—it also has a darker, smokier, more furtive side to it.

Buddy was asked to create a distinctive label to reflect this sinister limited release whilst retaining the bold simplicity of the Awestruck brand.”

lovely-package-awestruck-hometown-homicider-3 lovely-package-awestruck-hometown-homicider-2 lovely-package-awestruck-hometown-homicider-4

Previous slide
Next slide

Explore more great package design

Get the latest on packaging design in your inbox: