Designed by: PepsiCo Design & Innovation
Country: United States

Awestruck Hometown Homicider

lovely-package-awestruck-hometown-homicider-1

Designed by Buddy | Country: United Kingdom

“Every small town holds its secrets, its myths and its legends. No matter how sleepy and bucolic they seem from the outside, how cosy they feel — behind that friendly welcome, beyond that lazy wood smoke curling up from the chimneys, there’s often a darker melody of secrets unknown.

Hometown Homicider is just that creature. Carefully crafted to evoke warm memories of home comforts—pumpkin pie, sugar and spice—it also has a darker, smokier, more furtive side to it.

Buddy was asked to create a distinctive label to reflect this sinister limited release whilst retaining the bold simplicity of the Awestruck brand.”

lovely-package-awestruck-hometown-homicider-3 lovely-package-awestruck-hometown-homicider-2 lovely-package-awestruck-hometown-homicider-4

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Designed by: PepsiCo Design & Innovation
Country: United States

Awestruck Hometown Homicider

lovely-package-awestruck-hometown-homicider-1

lovely-package-awestruck-hometown-homicider-1

Designed by Buddy | Country: United Kingdom

“Every small town holds its secrets, its myths and its legends. No matter how sleepy and bucolic they seem from the outside, how cosy they feel — behind that friendly welcome, beyond that lazy wood smoke curling up from the chimneys, there’s often a darker melody of secrets unknown.

Hometown Homicider is just that creature. Carefully crafted to evoke warm memories of home comforts—pumpkin pie, sugar and spice—it also has a darker, smokier, more furtive side to it.

Buddy was asked to create a distinctive label to reflect this sinister limited release whilst retaining the bold simplicity of the Awestruck brand.”

lovely-package-awestruck-hometown-homicider-3 lovely-package-awestruck-hometown-homicider-2 lovely-package-awestruck-hometown-homicider-4

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