BARK’s In-House Creative Team Designs Dog Treat Range Inspired by Classic Breakfast Cereals

Lovers of nostalgic breakfast cereals will find something to bark about with the new Snack Pack line from canine-focused brand, BARK. The packaging of this new range of treats takes inspiration from the classic breakfast cereals of the 80s and 90s. These delightful boxes include mascots, fun activities for humans, and interactive QR-powered experiences.



VP of Creative for BARK, Nick Cogan, expressed his excitement about the project, citing the brand’s irreverent sense of humor as a perfect fit for the playful concept. With the nostalgia of childhood treats and snacks serving as a rich source of inspiration, this new collection allowed the team to create a ridiculous world of treats complete with their own mascots.



The Snack Pack includes a variety of treats with flavors like yogurt and berry, mixed berry, beef, and pork. With mascot characters including Jim Sock, Tooty the Toot, Goober B. Nutty, Lucky McDuck, Old Goldie, and Hunk Stickman, the treats are not just appetizing but also visually appealing.



In addition to the treats themselves, BARK is also releasing plush doggy toys based on the new mascots. BARK’s in-house teams have designed every aspect of the packaging, ensuring surprises and Easter eggs for the subscribers.



With a balance of fun activities and clear nutrition information, The Snack Pack is a feast for both the eyes and the palate. You can find The Snack Pack at BARK.co and Target.