Basin White

by Chris Zawada
March 29, 2009
4255

“Sophisticated and stylish. Basin White is an upscale version of Basin, a retailer of unique bath and beauty products originally created by Duffy & Partners. Basin White was designed to create an experience that extends the brand, presents an array of unique products, and gives a new audience reason to connect with the brand. Designed to appeal to a more affluent and sophisticated audience who appreciate the finer things in life, Basin White is located in Disney’s flagship hotel, the Grand Floridian Resort & Spa in Orlando. Plans to expand in other locations are in the works.”

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