Designed by: PepsiCo Design & Innovation
Country: United States

Bassano Hard Soda

Updated on March 22nd, 2011  |  
1 Minute Read

Bassano Hard Soda

Designed by Dossier Creative | Country: Canada

A new, vodka-based refreshment beverage inspired by classic Italian sodas of the 1920s, Bassano Hard Soda was developed to evoke the feel of Prohibition within a contemporary context. dossier created the name, proposition and look to communicate an integrated story that would be disruptive on shelf. The identity pays homage to the classic script logotypes of the era, while the closed 4-pack has a small window to reveal the bottles, alluding to something illicit and underground. The brand launched with two flavours, Lemon Sanguinelli and Raspberry Pomelo, which have less sweetness and carbonation than typical for the category, making them more appealing to sophisticated palates.

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Popular designs

Treo

Designed by BVD | Country: Sweden | Fonts used: modified Stymie “Challenge: Treo is a Swedish classic of the 50s and 60s,

Student Work – Parusha Lewis

Designed by Parusha Lewis | Country: United Kingdom “Gusto is a fictional family-run food company specialising in slow food (food that is

Designed by: PepsiCo Design & Innovation
Country: United States

Bassano Hard Soda

1 Minute Read
Bassano Hard Soda

Bassano Hard Soda

Designed by Dossier Creative | Country: Canada

A new, vodka-based refreshment beverage inspired by classic Italian sodas of the 1920s, Bassano Hard Soda was developed to evoke the feel of Prohibition within a contemporary context. dossier created the name, proposition and look to communicate an integrated story that would be disruptive on shelf. The identity pays homage to the classic script logotypes of the era, while the closed 4-pack has a small window to reveal the bottles, alluding to something illicit and underground. The brand launched with two flavours, Lemon Sanguinelli and Raspberry Pomelo, which have less sweetness and carbonation than typical for the category, making them more appealing to sophisticated palates.

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Bassano Hard Soda

Previous
Next