Designed by: Laudir Jaeger | Country: Brazil
The Belgian Dubbel first appeared in the Middle Age in the monasteries of Belgium. The most popular brands, even today, are from the Belgian Trappist monasteries. Farol and Brummers, Brazilian breweries, partnered to create a traditional Belgian-style beer inspired by the Dubbel.
“The Brazilian breweries, Farol (located in Canela, Rio Grande do Sul) and Brummers (located in Parobé, Rio Grande do Sul) have teamed up to innovate a traditional Belgian style. By adding molasses and prune to the recipe, the production of the special edition of the Belgian Dubbel has a slightly sweet touch, highlighting some already distinctive notes of the drink.”
The packaging
The Brazilian breweries approached Laudir Jaeger, a Santa Cruz do Sul-based art director, to create packaging designs highlighting Belgian traditions. The Brazilian art director used minimalist designs and colors inspired by the Belgian flag to create attractive packaging illustrations.
“The designer Laudir Jaeger has built a clean and sophisticated visual. The minimalist layout is emphasized by the lettering in gold, doing justice to the exclusivity of the drink. After all, only a single batch of this special edition was produced.
Another detail that draws attention, shows the wealth of information, and honors both the trajectory and the partnership between Farol and Brummers is the illustration of a road connecting these two breweries on the side of the label.”
