Bill’s Milkshakes

Studio La Regina has transformed the packaging of 7 Colli, an artisan amaro with a loyal following, to support its distribution expansion. The new design features a sleek cylindrical bottle and a striking label with a deep black background, gold foil text, and a distinctive, multi-colored number 7.

“Amstel Vibes redefines Amstel’s brand in Brazil with vibrant packaging targeting Gen-Z. Emphasizing sensory experiences, the design features dynamic colors and glow-in-the-dark elements, capturing the essence of youthful boldness and authenticity.”