Designed by: PepsiCo Design & Innovation
Country: United States

Birdy

1 Minute Read

Designed by PalauGea | Country: Spain

“Birdy is an ecologically produced extra virgin olive oil made from olive trees in the property of ‘Heredad la boquilla’ located in Valencia, Spain.

We developed everything from the name, concept, product, brand, packaging design and online communications.

We wanted to find the best way to communicate the natural quality of the product. We asked, “what’s more natural and free than a bird?”. We decided to create the bird using wood pieces of the tangram puzzle. Simple but effective.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Birdy

1 Minute Read

Designed by PalauGea | Country: Spain

“Birdy is an ecologically produced extra virgin olive oil made from olive trees in the property of ‘Heredad la boquilla’ located in Valencia, Spain.

We developed everything from the name, concept, product, brand, packaging design and online communications.

We wanted to find the best way to communicate the natural quality of the product. We asked, “what’s more natural and free than a bird?”. We decided to create the bird using wood pieces of the tangram puzzle. Simple but effective.”

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