At first glance, the bright red can and bold declaration of “BLOODY” on Bloody Drinks might be mistaken for a scream of someone stubbing their toe.
The attention-grabbing design is the brainchild of Glaswegian design agency Freytag Anderson. Their design approach incorporated a simple yet striking color palette and bespoke typography by ABC Dinamo. A specific feature is the unique font, that has 12 different weights that adapt according to the amount of text lines.
The design team collaborated with Bloody Drinks to develop their brand identity and assortment of ready-to-drink alcoholic and non-alcoholic beverages. The focus was primarily on their acclaimed Bloody Mary. Embracing the brand’s daring name, they created a provocative identity, using dynamic typography to express assertive brand messages suitable for can designs, social media, and outdoor advertising.
