![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand](https://lovelypackage.com/wp-content/uploads/2024/02/7684a140-3334-42b3-b751-b5e352235f07.png)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand](https://lovelypackage.com/wp-content/uploads/2024/02/5cb78315-b10e-4311-a91e-248ab4ba9b19-scaled.jpeg)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand](https://lovelypackage.com/wp-content/uploads/2024/02/d591895a-9665-4318-a561-e306c9822334.png)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand](https://lovelypackage.com/wp-content/uploads/2024/02/0a185a75-0a6e-4b86-a48b-21aac80f9763.png)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand](https://lovelypackage.com/wp-content/uploads/2024/02/1ace98dd-7321-4e8a-904e-b50b95e2a860.png)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand](https://lovelypackage.com/wp-content/uploads/2024/02/fd1b3f79-7ebb-4f6e-994d-f0d339ee6a57-scaled.jpeg)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand](https://lovelypackage.com/wp-content/uploads/2024/02/d72b444b-1f53-40af-88a8-bbd65e6c17c7-scaled.jpeg)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand](https://lovelypackage.com/wp-content/uploads/2024/02/39690ec4-f230-4c4b-89dc-907d0e18cf4b-scaled.jpeg)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand](https://lovelypackage.com/wp-content/uploads/2024/02/bd41ca85-1f7e-4b78-8baa-bf86348b1de6-scaled.jpeg)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand](https://lovelypackage.com/wp-content/uploads/2024/02/1709045646_108_center.jpeg)
At first glance, the bright red can and bold declaration of “BLOODY” on Bloody Drinks might be mistaken for a scream of someone stubbing their toe.
The attention-grabbing design is the brainchild of Glaswegian design agency Freytag Anderson. Their design approach incorporated a simple yet striking color palette and bespoke typography by ABC Dinamo. A specific feature is the unique font, that has 12 different weights that adapt according to the amount of text lines.
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand BLOODY_GFX_0.png](https://lovelypackage.com/wp-content/uploads/2024/02/7684a140-3334-42b3-b751-b5e352235f07.png)
The design team collaborated with Bloody Drinks to develop their brand identity and assortment of ready-to-drink alcoholic and non-alcoholic beverages. The focus was primarily on their acclaimed Bloody Mary. Embracing the brand’s daring name, they created a provocative identity, using dynamic typography to express assertive brand messages suitable for can designs, social media, and outdoor advertising.
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand CAN_LINEUP.jpg](https://lovelypackage.com/wp-content/uploads/2024/02/5cb78315-b10e-4311-a91e-248ab4ba9b19.jpeg)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand BLOODY_GFX_3.png](https://lovelypackage.com/wp-content/uploads/2024/02/d591895a-9665-4318-a561-e306c9822334.png)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand BLOODY_GFX_2.png](https://lovelypackage.com/wp-content/uploads/2024/02/0a185a75-0a6e-4b86-a48b-21aac80f9763.png)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand BLOODY_GFX_1.png](https://lovelypackage.com/wp-content/uploads/2024/02/1ace98dd-7321-4e8a-904e-b50b95e2a860.png)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand DISPLAY_1.jpg](https://lovelypackage.com/wp-content/uploads/2024/02/fd1b3f79-7ebb-4f6e-994d-f0d339ee6a57.jpeg)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand DISPLAY_2.jpg](https://lovelypackage.com/wp-content/uploads/2024/02/d72b444b-1f53-40af-88a8-bbd65e6c17c7.jpeg)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand CAN_WALL_2.jpg](https://lovelypackage.com/wp-content/uploads/2024/02/39690ec4-f230-4c4b-89dc-907d0e18cf4b.jpeg)
![Bloody Drinks: Bold Packaging Design and Typography for a Striking Brand BOX_WHITE.jpg](https://lovelypackage.com/wp-content/uploads/2024/02/bd41ca85-1f7e-4b78-8baa-bf86348b1de6.jpeg)