Hennig-Olsen is Norway’s oldest ice cream producer. With the launch of Idyll, Hennig-Olsen hopes to cater to customers looking for healthier alternatives. The new plant-based ice cream promises to be similar in taste and quality to its older counterparts, except healthier.
Hennig-Olsen teamed up with the London-based design agency JDO for the branding and packaging of their new brand.
JDO’s new design disrupts the plant-based market segment with confidence and attitude. Among the noticeable features of the packaging design are the use of vibrant colors, quirky typeface and hidden leaves to symbolize its vegan proposition.
“With a design that takes a darker, slightly edgier approach, Idyll stands out from its cream-colored competitors, using more nuanced ways to communicate its plant-based proposition,” commented Paul Drake, Founding Partner and Creative Director at JDO. “By putting premium indulgence first with deep colors and moody photography, the design creates consumer desire, then delivers the pleasant surprise that it is a plant-based product with details that are both clear and clever.”