Science of Him, an e-commerce platform dedicated to men, offers scientifically tested products with free consultation services. While traditionally, fashion and beauty belonged to the feminine world, Science of Him is breaking barriers to provide men with a more empowered life.
“Once we begin to understand the science of it all, why certain things happen, the science of the male body, and what we can do to prevent certain things, the road ahead seems much simpler.”
The e-commerce platform partnered with NH1 design, a Gurgaon-based creative agency, to create packaging designs that would highlight the issues men face.
The two-color palette design scheme assigned to the four product categories highlights men’s health issues. The packaging designs created by the branding agency are simple and have a high shelf value.
“The Science of Him packaging is divided into 4 broad categories, each targeting a specific problem area: Hair, Skin, Vitality and Wellness.
For clear distinction, we devised a color palette, and an added layer of scribble type product names, icons and catchphrases customized for each category.”