Design Womb, a San Francisco-based design agency, recently partnered with Copow, a meal delivery platform, to create their packaging design.
According to Copow, diets don’t work, but what actually does is the vibrant, colorful food one wants to eat. With that in mind, Design Womb created the brightly-colored packaging design for the food delivery platform.
The design agency mentions:
“We delivered a custom packaging design system using a seasonal color coded strategy that celebrates the meal’s colorful ingredients. Each seasonal menu is assigned its own brand color and the packaging design and website colors change with each season, so you know you are always shopping for the freshest food in season for you and your family.”
Seasonal foods are vital to maintaining physical and mental well-being. In addition to highlighting the delivery platform’s seasonal menu through the packaging designs, Design Womb created custom lunchboxes for Copow’s kid’s meal.
“The packaging suite includes a sleeve for individual meals and a branded catering box experience with a fully custom structure including a tray insert that cleverly holds your utensils and sauce. We also designed Neopow by Copow’s kid’s meal sleeves and custom lunch boxes. These include a tray insert system for packing flexibility and a convenient handle for your little ones to grab on-the-go.”