Dnipro-based Perea Family Roastery is a small brand known for offering a wide range of services. Among the services the Ukrainian family-owned brand provides are barista support programs, consultations, training, coffee shops, and sales. Furthermore, the company is also known for roasting coffee using unique in-house technology.
Dozen Agency, a Kyiv-based creative platform responsible for creating the branding and packaging design of Perea Family Roastery, mentions:
“They’re champions in all of that. For real. Well, the 2021 Roasting Champion of Ukraine roasts their coffee. So far, the guys are focused on the B2B segment but plan to roll out a super high-quality product for end users.
Their brand Perea has been coming along with an owl since they got started. Maybe it’s because of the wisdom owls symbolize. Maybe it’s a hint of big eyes you get after drinking too much coffee. But from now on, we’re going down a different road.”
Dozen Agency used red and black as the primary colors. The two-shade color palette has also been used in branded merch. The design agency also used various illustrations on the packaging that transports coffee lovers to a magical world of coffee beans and plants.
“…a small bean opens an endless portal through the fragrant circle of a roasting machine and a cup of your favorite coffee! Today, the heroes of megalopolises immerse themselves in this world every day, while designer Nastia Churbanova captured and drew them right when their euphoric journey began. For those who are drawn to coffee, i.e., true coffee lovers, we even created a Perea manifesto to make sure you don’t suddenly forget to take a coffee break.”