The packaging design of Cardinal Coffee Liqueur mirrors the colorful flora and fauna of its origins—Peru. The challenge for the design agency was to create designs that struck a balance between the product’s exotic origins and, at the same time, appeared sophisticated.
Romania-based design studio, Creative by Definition used design elements that made the packaging look more vibrant and refined. In addition to working with colorful themes, the design studio used various luxurious design elements to enhance the look and feel of the packaging design.
Organic shapes, bright colors, and custom illustrations are what define the brand identity and the packaging. Customers and potential buyers immediately get transported to the exotic origins of the product visually.
Another highlight of packaging is its sustainability message. Our future depends on protecting and marinating the ecological balance of the natural world. The packaging design helps convey the brand’s goal of protecting the natural world.
Inspired by the cardinal bird, the design agency used tones of red for the packaging. Furthermore, blue and vibrant green were added to enhance the look of the packaging.
The packaging design is a treat for the eyes with immense shelf value.