Designed by: Design Womb | Country: United States
Farmhouse lab, a brand known for handcrafting small-batch dressings, recently redesigned its CPG pantry product. The brand partnered with Design Womb, a branding and packaging agency, to redesign its line of products to brighten “everything it touches while emphasizing the high-quality ingredients and versatility of each dressing.”
“The new packaging design matched what’s in the bottle: Simple, high-quality, and imaginative recipes. We paired hand drawn illustrated elements with clean, modern layouts that emphasizes the premium nature of the dressings. The brand’s new voice became fresher, more fun, energetic, and encouraging, befitting of a brand that packs so much good into a little bottle.”
The packaging
The idea behind the packaging redesign was to heighten the “approachability” and attract customers and potential buyers with its “warmth and craft quality.” Plus, these new designs can enhance the look of your kitchen counter.
“Our team partnered with the growing Bay Area brand for a branding and packaging redesign, as well as reimagining the brand voice and copywriting. We crafted a launch that evokes approachability and warmth and craft quality. The results are vibrant and look gorgeous on your kitchen counter.”
