Rogue, a “disruptive challenger brand,” approached the London-based design agency Boundless Brand Design to overhaul their brand identity “in order to establish themselves as an innovator within grocery and disrupt the traditional preserves and chutney categories.”
After being successful with its jams and preserves, Rogue wanted “to bring indulgent cereals to the breakfast aisle, a category that has been lacking in innovation and new news.”
Rogue’s new breakfast cereal comes in three distinct flavors depicted by monkeys, elephants, and flamingos on the packaging. Boundless used the tattoo-based illustrations from Rogue’s jams and chutneys, making the packaging look more playful.
Hamish Shand, Founder and Executive Creative Director at Boundless says, ‘Another iconic innovation for Rogue, we looked to create impactful and eccentric designs that would hero the Rogue nature of the brand, showcasing the alternative flavor profiles and play into the fun filled breakfast occasion. Continuing to challenge the status quo, we have defined a new world for cereals to live, inspired by excitement and creativity, a damn good cereal for all the family.”