Designed by: Open | Country: Israel
Strauss Group, one of the largest snack manufacturers in Israel, launched its new product recently. With the launch of Breadz, Strauss built an independent brand. The new line of products is aimed at a new audience group.
“They presented the new product, with super-exciting flavors, aimed at a new target audience, and asked us to convey their needs and interests and position this new and fresh brand in uncharted waters.”
“The Foodies of today are not Michelin-stared-chef-posh-only people. They are people who love to innovate, invent, taste and discover exciting new foods. They like to share with their community what they eat and what they do with it. It might be simple, but must be exciting in some way. It needs to pop and widen the eyes. The product, with 3 different crisps (crackers, grissini and pita chips) suitable for a wide variety of consumption situations, and extreme flavors is exactly what the target”
The packaging
Strauss Group partnered with Open, a Tel Aviv-based design agency, to create packaging designs that would highlight the freshness of the new brand. Trendy color combinations and a unique choice of typography set the packaging designs apart from the crowd.
“…We used different and trendy color combinations and a unique font to reflect each flavor, and together it gives each package an
2 of 4 identity of itself. Using a grid system helps unify the packages and gives strength on the shelf.
The photography of the product on the package is big, straight forward, sharp and crisp, with the flavors around it, without shadows, helping it pop out.
We chose to produce the package in matte finish that gives it an upscale and tactile feel. The total look of the packages is a packed-with-personality attention-getter in the bread-snacks or on the snack shelf.”
