Bulb

by Chris Zawada
April 24, 2009
4857

“The power of white is sometimes really underrated. As a designer I often hear “make it bigger, add more pictures, there’s too much white space…”

These wonderful packages by Igal Hodirker demonstrates the power of white. The concept behind ‘Bulb’, an organic – GMO free fruit vegetables & food ingredients, is “the inner truth”. Returning to nature, to our basic source, to the seed that grows within.

There are no distractions from this basic “truth”, the product speaks for itself by giving it’s own unique textures to the packages, which were designed with a soft and breathing white material.

Finally, a design so strong with it’s silence, with a boutique charm, I could imagine it on a gallery stand…”

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