Designed by: PepsiCo Design & Innovation
Country: United States
Designed by HORT | Country: Germany
“We love streetsoccer. We play every monday. So we were really happy when Calle commissioned us to work on their re-branding.
First thing we did – we worked on their new shoe named Favela.
We designed a typetreatment. From there we designed a shoe sole that leaves some special footprints in the dust of the streets, a nice box, some wrapping paper and a promotional poster.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by HORT | Country: Germany
“We love streetsoccer. We play every monday. So we were really happy when Calle commissioned us to work on their re-branding.
First thing we did – we worked on their new shoe named Favela.
We designed a typetreatment. From there we designed a shoe sole that leaves some special footprints in the dust of the streets, a nice box, some wrapping paper and a promotional poster.”
