Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Richard Palmer | Country: United States | Font used: Myriad
“It was really a case that Capri ‘the super slim luxury cigarette’ had grown old with it’s consumer, it needed a face lift! Women didn’t want to be afraid to show the pack they were smoking, they wanted to be able to express their own personal chic style.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Richard Palmer | Country: United States | Font used: Myriad
“It was really a case that Capri ‘the super slim luxury cigarette’ had grown old with it’s consumer, it needed a face lift! Women didn’t want to be afraid to show the pack they were smoking, they wanted to be able to express their own personal chic style.”
