Designed by: PepsiCo Design & Innovation
Country: United States

Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging

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Sausalito, known for its unconventional thinkers and creators, is a place of inspiration where art and nature blend beautifully. This charming town, nestled in the shadow of the Golden Gate Bridge, is rich in unique history and a vibrant artistic spirit. It’s these elements that the Thoroughbred team aimed to encapsulate when tasked with creating a brand and packaging design that could share the spirit of this muse-of-a-town.

Working closely with the founders, the Thoroughbred team transformed the essence of Sausalito into Marin Coastal Gin. The team paid homage to the eccentric nature of the town and the distinctiveness of the terroir in their design. By integrating weathered elements representative of the landscape and sea with vibrant colors and typography, they captured the creativity that flows through Sausalito’s streets. The result? A dynamic and easy-going design that effortlessly brings Marin Coastal Gin to life.

Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging

Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging

Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging

Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging

Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging


Immerse yourself in the visual journey of Marin Coastal Gin’s creation and explore the captivating packaging design that perfectly encapsulates the spirit of Sausalito. Each image provides a closer look at the vivid colors and typography that bring the gin’s unique essence to life.
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Designed by: PepsiCo Design & Innovation
Country: United States

Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging

4
Capturing the Spirit of Sausalito: The Design Journey of Marin
Sausalito, known for its unconventional thinkers and creators, is a place of inspiration where art and nature blend beautifully. This charming town, nestled in the shadow of the Golden Gate Bridge, is rich in unique history and a vibrant artistic spirit. It’s these elements that the Thoroughbred team aimed to encapsulate when tasked with creating a brand and packaging design that could share the spirit of this muse-of-a-town.

Working closely with the founders, the Thoroughbred team transformed the essence of Sausalito into Marin Coastal Gin. The team paid homage to the eccentric nature of the town and the distinctiveness of the terroir in their design. By integrating weathered elements representative of the landscape and sea with vibrant colors and typography, they captured the creativity that flows through Sausalito’s streets. The result? A dynamic and easy-going design that effortlessly brings Marin Coastal Gin to life.

Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging

Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging

Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging

Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging

Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging


Immerse yourself in the visual journey of Marin Coastal Gin’s creation and explore the captivating packaging design that perfectly encapsulates the spirit of Sausalito. Each image provides a closer look at the vivid colors and typography that bring the gin’s unique essence to life.
4
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