Casta De Locos is a story of a family out in this world to cure the sickness of the soul by sharing a magical potion that has been perfected over generations. The grapes for Casta De Locos wine are handpicked from vineyards in the Uco Valley in Mendoza, Argentina.
“This medicine so coveted by all the societies of the world is born from the meticulous selection of grapes from the Uco Valley, in Mendoza Argentina, ingredients and secret techniques inherited from the generational alchemy coming from the old continent and new visions of the last generations of this family lineage.”
Casta De Locos partnered with Vantablack Studio, a Mendoza-based creative firm, to design the packaging. The design studio chose black as the preferred color to highlight the brand’s out-of-the-world sophistication. The color also is said to heal any spiritual wound experienced by a person.
“The darkness dresses up this bottle, dyeing the brand with a crazy concept but of great sophistication.
The thick darkness gives us this line of wines capable of healing any spiritual wound, embedding among its molecules great secrets and stories of this Casta continued by a pair of crazies.
This is Casta de Locos. That madness, don´t remove the elegance. At Vantablack Studio we developed a stylistic and artistic concept that would synthetically tell and reflect this story of mysteries through the configuration of a dark and refined packaging design.”