Designed by: PepsiCo Design & Innovation
Country: United States

Cavalierino

Updated on January 10th, 2011  |  
1 Minute Read

Cavalierino

Designed by Lorenzo Ottaviani | Country: United States

“Cavalierino is a small winery in the beautiful high hills of Poggiano within a stone’s throw from the historical towns of Montepulciano and Pienza just south of Siena, Tuscany, Italy. 155 prime acres of vineyards, olive groves, woods and cypress trees are bathed in a soft, golden Tuscan light.

“It is very difficult for a new small winery to emerge in the prime wine producing region of Tuscany. My strategic approach embraced such a handicap with enthusiasm – says Creative Director Lorenzo Ottaviani.

“Under my vision, Cavalierino – little horse in Italian – became a metaphor for David against Goliath: the underdog against the powerful and Tuscan wineries. Cavalierino’s wine production is small but the wines have a great personality and are getting noticed by the critics and the public. I designed the Cavalierino’s brand and packaging to be highly distinctive with a clean, fresh, colorful language that is a complete departure from the rhetorical designs employed by the established wineries. In a store environment Cavalierino’s wines command shelf-attention and once you taste them then you fall in love.”

Cavalierino

Cavalierino

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Cavalierino

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Cavalierino-Bottles-extra-large2

Cavalierino

Designed by Lorenzo Ottaviani | Country: United States

“Cavalierino is a small winery in the beautiful high hills of Poggiano within a stone’s throw from the historical towns of Montepulciano and Pienza just south of Siena, Tuscany, Italy. 155 prime acres of vineyards, olive groves, woods and cypress trees are bathed in a soft, golden Tuscan light.

“It is very difficult for a new small winery to emerge in the prime wine producing region of Tuscany. My strategic approach embraced such a handicap with enthusiasm – says Creative Director Lorenzo Ottaviani.

“Under my vision, Cavalierino – little horse in Italian – became a metaphor for David against Goliath: the underdog against the powerful and Tuscan wineries. Cavalierino’s wine production is small but the wines have a great personality and are getting noticed by the critics and the public. I designed the Cavalierino’s brand and packaging to be highly distinctive with a clean, fresh, colorful language that is a complete departure from the rhetorical designs employed by the established wineries. In a store environment Cavalierino’s wines command shelf-attention and once you taste them then you fall in love.”

Cavalierino

Cavalierino

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