Designed by: PepsiCo Design & Innovation
Country: United States

Chandon Summer

Updated on June 4th, 2014  |  
2 Minutes Read

Chandon Summer

Designed by ButterlyCannon | Country: United Kingdom

“Building on the success of the past two years, ButterflyCannon, have again been recruited to develop the limited edition packaging for this year’s Chandon Summer program, #ChandonSummer.

The continued success of this annual activity has seen the program successfully rolled out across key global markets, specifically Australia and Asia Pacific. This success has caused the lead (US) brand team to adapt their thinking slightly and aim for the 2014 limited edition to be American Summer inspired with an internationally relevant feel.”

Chandon Summer

“Morgan Robbat, Brand Director of Chandon, says “Our aim with the summer limited edition is to reinforce our position as the refreshing prestige sparkling wine that enhances the fun and casual glamour of summer moments. ButterflyCannon, are our go to agency for packaging design that captures superbly both the essence of the brand and the essence of the occasion, year on year they have produced designs that inspire engaging off pack opportunities during this key selling period.”

Chandon Summer

“We are very proud of the continuing work we are doing with Chandon, the Summer brief is always an exciting and inspiring opportunity; the local yet international bent of this year’s brief added a new layer to the design work and allowed us to think more broadly about how the Chandon consumer experiences summer from a global perspective. The resulting design perfectly balances the unpretentiously chic and vibrant brand personality with an element of summer style and play, the iconography is routed in a summer truth the world over.” Jon Davies, Creative Director and Founder of ButterflyCannon.”

Popular designs

Equator Beer

Designed by Equator Design | Country: Australia “In the run up to the summer (in Australia), Equator Design’s beer was a small

Pencil Concept

Designed by THINK Packaging | Country: New Zealand “Concept developed for an architect. A perfectly executed pencil, with a twist open end. Designed

Basic Shapes

Designed by COÖP | Country: Australia “A family of animal characters were created by combining the square, circle and triangle. The characters

Designed by: PepsiCo Design & Innovation
Country: United States

Chandon Summer

2 Minutes Read
lovely-package-chandon-summer-1

Chandon Summer

Designed by ButterlyCannon | Country: United Kingdom

“Building on the success of the past two years, ButterflyCannon, have again been recruited to develop the limited edition packaging for this year’s Chandon Summer program, #ChandonSummer.

The continued success of this annual activity has seen the program successfully rolled out across key global markets, specifically Australia and Asia Pacific. This success has caused the lead (US) brand team to adapt their thinking slightly and aim for the 2014 limited edition to be American Summer inspired with an internationally relevant feel.”

Chandon Summer

“Morgan Robbat, Brand Director of Chandon, says “Our aim with the summer limited edition is to reinforce our position as the refreshing prestige sparkling wine that enhances the fun and casual glamour of summer moments. ButterflyCannon, are our go to agency for packaging design that captures superbly both the essence of the brand and the essence of the occasion, year on year they have produced designs that inspire engaging off pack opportunities during this key selling period.”

Chandon Summer

“We are very proud of the continuing work we are doing with Chandon, the Summer brief is always an exciting and inspiring opportunity; the local yet international bent of this year’s brief added a new layer to the design work and allowed us to think more broadly about how the Chandon consumer experiences summer from a global perspective. The resulting design perfectly balances the unpretentiously chic and vibrant brand personality with an element of summer style and play, the iconography is routed in a summer truth the world over.” Jon Davies, Creative Director and Founder of ButterflyCannon.”

Previous
Next