Designed by: PepsiCo Design & Innovation
Country: United States

Chattanooga Whiskey 100

lovely-package-chattanooga-whiskey-1

Designed by Tennessee Stillhouse | Country: United States

“Chattanooga Whiskey 100 is the first whiskey to be legally produced in Chattanooga in 100 years, officially ending prohibition in this city – It has been illegal distill spirits in Chattanooga since 1915, a city which was once home to almost 30 distilleries in the downtown area.

This limited edition unaged whiskey, or “First Taste,” was made in a 100 gallon still, proofed to 100, which came to a perfect 100 cases.

To celebrate Chattanooga’s official end of prohibition, Chattanooga Whiskey has been using the tagline “Whiskey to the People” – So to illustrate this, without literally saying it, we illustrated a scene from the end of prohibition in 1933 – representing Chattanooga’s end – And printed the illustration on the back of the bottle, so the people came though the white whiskey.”

lovely-package-chatanooga-whiskey-3 lovely-package-chatanooga-whiskey-2

Get the latest packaging design inspiration in your inbox:

Popular designs

D’eyras – Medrono & Olive Oil

What connects D´EYRAS, Medronho, and Olive Oil? They all hail from the same country: Portugal. These trees are indigenous to the region, serving as a testament to the bountiful and diverse Mediterranean flora.

Designed by: PepsiCo Design & Innovation
Country: United States

Chattanooga Whiskey 100

lovely-package-chattanooga-whiskey-1

lovely-package-chattanooga-whiskey-1

Designed by Tennessee Stillhouse | Country: United States

“Chattanooga Whiskey 100 is the first whiskey to be legally produced in Chattanooga in 100 years, officially ending prohibition in this city – It has been illegal distill spirits in Chattanooga since 1915, a city which was once home to almost 30 distilleries in the downtown area.

This limited edition unaged whiskey, or “First Taste,” was made in a 100 gallon still, proofed to 100, which came to a perfect 100 cases.

To celebrate Chattanooga’s official end of prohibition, Chattanooga Whiskey has been using the tagline “Whiskey to the People” – So to illustrate this, without literally saying it, we illustrated a scene from the end of prohibition in 1933 – representing Chattanooga’s end – And printed the illustration on the back of the bottle, so the people came though the white whiskey.”

lovely-package-chatanooga-whiskey-3 lovely-package-chatanooga-whiskey-2

Previous slide
Next slide
Get the latest on packaging design in your inbox: