Designed by: PepsiCo Design & Innovation
Country: United States

Cheddar Ales

Updated on October 13th, 2010  |  
1 Minute Read

Cheddar Ales

Designed by Studio Output | Country: United Kingdom

“Cheddar Ales is a microbrewery in Somerset which hand-crafts beers. We were approached by head brewer, Jem Ham, to take a look at their branding, packaging and marketing materials. The logo we designed hints at the typography of a bygone British era, as does the imagery: an illustration of Cheddar Gorge. The confident combination of colour, image and type evokes a feeling of the great pre-war railway travel posters, inviting relaxation as the scenery blurs past. One thinks one might have just one more…”

Cheddar Ales

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Designed by: PepsiCo Design & Innovation
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Cheddar Ales

1 Minute Read
Cheddar Ales

Cheddar Ales

Designed by Studio Output | Country: United Kingdom

“Cheddar Ales is a microbrewery in Somerset which hand-crafts beers. We were approached by head brewer, Jem Ham, to take a look at their branding, packaging and marketing materials. The logo we designed hints at the typography of a bygone British era, as does the imagery: an illustration of Cheddar Gorge. The confident combination of colour, image and type evokes a feeling of the great pre-war railway travel posters, inviting relaxation as the scenery blurs past. One thinks one might have just one more…”

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