Designed by: PepsiCo Design & Innovation
Country: United States

Choxie Signature

1 Minute Read

choxie

Designed by Target | Country: United States

“In order to create a signature packaging system for Target’s private label premium chocolate line, Choxie, we developed a signature line look based on the proprietary ‘OX’ in the existing logotype. The patterning underscores the playful brand look through colors and repeat pattern that was translated to Valentines Day and Winter Holiday signature boxes. Photography emphasizes the richness of the product and unique shape and color of the chocolates.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Choxie Signature

1 Minute Read
choxie

choxie

Designed by Target | Country: United States

“In order to create a signature packaging system for Target’s private label premium chocolate line, Choxie, we developed a signature line look based on the proprietary ‘OX’ in the existing logotype. The patterning underscores the playful brand look through colors and repeat pattern that was translated to Valentines Day and Winter Holiday signature boxes. Photography emphasizes the richness of the product and unique shape and color of the chocolates.”

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