Designed by: PepsiCo Design & Innovation
Country: United States
Country: United States | Buy it
Chocolate décor is not really packaging, is it… But I think that the “print” on these is very nice and in fact better than the box, I’m not totally convinced by the stripes and the white box with the logo. Would the logo directly on the brown dotted box (in white, for example) been more effective and more in line with the chocolates themselves?
The company also seems to use an unbranded box.
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This preliminary packaging concept is from a project exploring our client’s brand progression from a premium perfume brand to include values towards
Designed by: PepsiCo Design & Innovation
Country: United States
Country: United States | Buy it
Chocolate décor is not really packaging, is it… But I think that the “print” on these is very nice and in fact better than the box, I’m not totally convinced by the stripes and the white box with the logo. Would the logo directly on the brown dotted box (in white, for example) been more effective and more in line with the chocolates themselves?
The company also seems to use an unbranded box.
