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Colourless Coke Can

November 21, 2009 | 30 Comments


Designed by Ryan Yoon & Harc Lee | Country: United States

A conceptual package design, which at this time is unaffiliated with Coca Cola, created to drastically reduce the cost of both initial manufacturing and recycling.

“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.”



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30 Responses to “Colourless Coke Can”

  1. Melanie
    November 21st, 2009 @ 10:56 am

    Beautiful! Love the motivation behind it as well.

  2. Victor Zuniga
    November 21st, 2009 @ 11:46 am

    Its time they start doing more for the environment, its cheaper and more efficient. As long as they have the logo in the can, the public will know what it is. I like it.

  3. Matt Convente
    November 21st, 2009 @ 12:13 pm

    It is an outstandingly beautiful design, but shouldn’t the text be “100% Recycled?” They forgot the end ‘D’ to mark that the can is made from 100% recycled aluminum.

    I know that’s really specific, but details matter. If something is grammatically incorrect in any language, the design will fail. This is why you should always have someone proofread your work.

  4. Angel
    November 21st, 2009 @ 1:04 pm

    Nowadays a colorless can, even if it seems to be a simple idea, give to this soda a really modern and minimalistic look.

  5. Michelle Lam
    November 21st, 2009 @ 2:32 pm

    It’s because so many beverages are so colorful on the point-of-purchase shelves, this “colourless coke can” makes itself stands out from the rest so well :)

  6. M
    November 21st, 2009 @ 5:15 pm

    Oh, that’s /gorgeous/.
    I don’t even like soda and I’d buy that can of soda just to keep it after drinking the contents.

    Agree with Matt, though.

  7. art176
    November 21st, 2009 @ 7:48 pm

    it looks like whatever CC does I like it.
    The logo is enough, and this one looks like noble material

  8. Seth Terpstra
    November 21st, 2009 @ 10:49 pm

    I love this idea but very quickly noticed the typo on “100% Recycle”

    However, I have figured out the “green” thinking behind it.

    You see by excluding the embossed D from the end of the word “RECYCLED” on all of the 24,773,757,785 some odd Coke cans sold a year, the .00000001% of an ounce of aluminum saved per unit adds up to an even greater positive enviromental impact or something…

  9. Daniel
    November 21st, 2009 @ 11:31 pm

    It’s a visually beautiful design, but stamping the logo and other information into the can takes more energy and what-not than people imagine, and painting the can less than often believed. Given current technology, this can is probably significantly less environmentally friendly than painted cans.

    @Matt— I think that the lack of a ‘D$8217; is because the designer is noting that the material of the can itself can be fully recycled (whereäs a painted can must have its paint destroyed). So it speaks to the future, rather than to the past.

  10. Matt Convente
    November 22nd, 2009 @ 12:12 am

    @Daniel— To me, your interpretation would be better represented by “100% Recycleable”, although that’s kinda obvious and not as edgy. I’m just not buying the whole “speaks to the future” argument, and I’m confused about what you mean by it.

  11. Daniel
    November 22nd, 2009 @ 1:10 am


    I’m saying that the can can’t know whence its aluminium came, and thus I’m not even sure that it should care. It knows where its material can go.

    And “100 Recyclable” would be fine with me, but “100 Recycle” carries both indicative and imperative senses. It probably wouldn’t have been my choice, but I don’t think that it should be inferred to be in error.

  12. Stephen
    November 22nd, 2009 @ 6:42 am

    Nice idea, but did anyone else think that the brand will be completely lost at a distance. People with sight problems need colour and contrast to pick out the individual brands.

  13. Izzy
    November 22nd, 2009 @ 7:03 am

    AMAZING!! Too damn good!

  14. Linda
    November 22nd, 2009 @ 8:10 am

    Environmental or no, it looks amazing.

  15. eduard
    November 22nd, 2009 @ 10:38 am

    Don’t want to ruin the (deserved) positive buzz around this great concept. But what about mandatory information such as ingredients, bar code & contents to name a few? Can these all be embossed/engraved into the aluminum?

  16. Matt Convente
    November 22nd, 2009 @ 2:53 pm

    I emailed them asking if it was a typo or a deliberate choice. They replied thanking me for pointing out the mistake and mentioned that their mother language is not English. As said here, I wouldn’t want their beautiful design to get sneered at because of a missing D.

    Having failed an attempt at learning German, I envy and respect their progress at learning English.

  17. proDJuser
    November 22nd, 2009 @ 4:47 pm

    Awesome! I wanna have those! ^^

  18. Dan
    November 22nd, 2009 @ 7:02 pm

    Want one. Now.

  19. Daniel
    November 23rd, 2009 @ 12:45 am


    Well, that resolved the question.

    I was pondering whether “100 RECYCLING” might also be a good candidate.

  20. Gareth Coxon - Dot Design
    November 23rd, 2009 @ 5:48 am

    Excellent, in both idea and execution!

  21. Robbie
    November 23rd, 2009 @ 7:50 am

    that still doesn’t solve the problem of the toxic chemicals held within the can…

  22. Suzanne
    November 23rd, 2009 @ 1:06 pm

    Aluminum cans are not sprayed, they are printed with a special type of offset. As was noted in a previous comment details matter.

  23. jason
    November 23rd, 2009 @ 1:58 pm

    I think the dual meaning of ‘this comes from 100% recycled aluminum” and “this can is 100% recyclable due to no paint” both need to come accross in the label.

    Yes i worry about the ingredient/nutrition label as well :(

  24. Ben
    November 24th, 2009 @ 9:26 pm

    Jeepers, you guys have wwwaaayyy to much time on your hands if you can spend that much time discussing one omitted letter. Beautifully simple concept though and regarding ingredients, simply continue to print them on the can – less coverage than an all red can so less chemicals would be required to remove prior to recycling – small step but definitely a step in the right direction – especially from a brand emanating from the worlds single largest polluting nation.

  25. Kumiko Ide
    November 26th, 2009 @ 12:57 am


  26. KPP
    November 26th, 2009 @ 4:34 pm

    Just Great !!!

    Minimalistic and eye-catching even without the colour.

  27. DShor
    November 30th, 2009 @ 10:13 am

    I like how everyone on here is ignoring the fact that this can cannot be manufactured this way. There is no possible way that embossing can fall over that edge into the shoulder area. I am not sure the design would hold up locked into the cylindrical section alone. If it were printed on could the design still hold up? Thoughts? Definitely an interesting approach if to consider manufacturing constraints… one thing that deters a lot of these types of ideas is that they are never realized due to manufacturing. I like a seamless integration of both :)

  28. Holly
    January 12th, 2010 @ 6:07 pm

    Excellent concept. Love the “NAKED” strategy :) What are your thoughts on a Biodegradable bottle? Naked…great, but not existent…even better. Food for thought.

  29. rynot
    January 26th, 2010 @ 5:28 pm

    gee, nevermind that they absolutely own red. given current capabilities the only way that this can could be produced is for the elements to be debossed not embossed. these cans run down a line faster than you could imagine and need to have a predominantly consisent circumference.
    nice thought…but, next.

  30. Derek
    April 1st, 2010 @ 7:35 am

    That is so cool!
    I love Coke cans

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