Designed by: PepsiCo Design & Innovation
Country: United States

COMOTÚ Fragrances

1 Minute Read

comotu1

Designed by Lavernia & Cienfuegos | Country: Spain

“The collection of mass-market fragrances COMOTÚ, designed for Mercadona, was aimed to be a simple product, in harmony with its price, but with a surprising presentation. In order to achieve a good brand image and minimize the costs of production, only one bottle design was used for the eight different fragrances, four in black for men and four in white for women. The distinct fragrances can be differentiated thanks to the different colours of their tops.

The shape of the bottle is rounded and curved, and the packages show shiny and metallic colours.
The final design both of the bottle and its package has the gift to transmit high quality and modernity at a competitive price. It proves that a mass-market product with a good design can be very successful.”

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Designed by: PepsiCo Design & Innovation
Country: United States

COMOTÚ Fragrances

1 Minute Read
comotu1

comotu1

Designed by Lavernia & Cienfuegos | Country: Spain

“The collection of mass-market fragrances COMOTÚ, designed for Mercadona, was aimed to be a simple product, in harmony with its price, but with a surprising presentation. In order to achieve a good brand image and minimize the costs of production, only one bottle design was used for the eight different fragrances, four in black for men and four in white for women. The distinct fragrances can be differentiated thanks to the different colours of their tops.

The shape of the bottle is rounded and curved, and the packages show shiny and metallic colours.
The final design both of the bottle and its package has the gift to transmit high quality and modernity at a competitive price. It proves that a mass-market product with a good design can be very successful.”

comotu2

comotu3

comotu4

comotu5

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