Designed by: PepsiCo Design & Innovation
Country: United States

Complexus

1 Minute Read

Designed by Miguelfreitasdesign | Country: Portugal

“The main concept for the brand and label design is the idea of complexes and a new approach to a wine label design. In Portugal wine labels are usually traditional and so we wanted to break that idea by using an image of forgotten things, like postcards or old images, but with a strong feeling of complexes. You don’t have to hide behind a mask because you don’t know anything about wine, it’s easier to say you just like to drink it. Forgot all your complexes and just have fun.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Complexus

1 Minute Read
lovely-package-complexus1

Designed by Miguelfreitasdesign | Country: Portugal

“The main concept for the brand and label design is the idea of complexes and a new approach to a wine label design. In Portugal wine labels are usually traditional and so we wanted to break that idea by using an image of forgotten things, like postcards or old images, but with a strong feeling of complexes. You don’t have to hide behind a mask because you don’t know anything about wine, it’s easier to say you just like to drink it. Forgot all your complexes and just have fun.”

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