Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Asprey Creative | Country: Australia
“The new Connoisseur brand is a bold and contemporary reinvention that gives it far broader appeal, greater longevity, and the flexibility to migrate to other categories. The packaging clearly brings consumers’ focus back to the product through distinctive and very brand-ownable product imagery. At the same time we have reinforced Connoisseur’s premium, market-leading positioning with an elegant and strikingly minimalist design.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Asprey Creative | Country: Australia
“The new Connoisseur brand is a bold and contemporary reinvention that gives it far broader appeal, greater longevity, and the flexibility to migrate to other categories. The packaging clearly brings consumers’ focus back to the product through distinctive and very brand-ownable product imagery. At the same time we have reinforced Connoisseur’s premium, market-leading positioning with an elegant and strikingly minimalist design.”
