Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Asprey Creative | Country: Australia
“The new Connoisseur brand is a bold and contemporary reinvention that gives it far broader appeal, greater longevity, and the flexibility to migrate to other categories. The packaging clearly brings consumers’ focus back to the product through distinctive and very brand-ownable product imagery. At the same time we have reinforced Connoisseur’s premium, market-leading positioning with an elegant and strikingly minimalist design.”
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Grace O’Malley Irish Whiskey’s premium handcrafted creations draw inspiration from its namesake, the legendary pirate Queen. Aged in casks by the salty sea, the whiskey reflects O’Malley’s powerful, timeless character in taste and packaging design.
Inverey stands out with its image that captures the essence of the rugged Highland countryside. Breaking away from the norm, the label design does not feature the traditional tartan. Instead, it presents an organised structure of intertwining circles, rhombuses, four-pointed stars and dots born out of their intersection.
Discover how the linguistic legacy is explored through packaging design – a profound concept rooted in tradition and wisdom, transcending language barriers, fostering unity, and represented through Armenian calligraphy and intricate patterns.
Explore the refreshing world of hard seltzers with Thorntail’s Hard Agave, a unique blend of seltzer and tequila. Its eye-catching branding and innovative flavors make it a standout choice for a relaxing picnic or gathering.
“SOHO’S FINO SPRITZ, a refreshing Sherry-based spritz flavored with lemon, mint, and bergamot, draws inspiration from the original Sherry Cobbler by renowned 1830s bartender Martha King Niblo, reflecting early 20th-century aesthetics.”
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Asprey Creative | Country: Australia
“The new Connoisseur brand is a bold and contemporary reinvention that gives it far broader appeal, greater longevity, and the flexibility to migrate to other categories. The packaging clearly brings consumers’ focus back to the product through distinctive and very brand-ownable product imagery. At the same time we have reinforced Connoisseur’s premium, market-leading positioning with an elegant and strikingly minimalist design.”
