Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Tres Tipos Gráficos | Country: Spain
“Label design for Grupo Caballero’s new rum. The goal was to emphasize the product’s caribbean roots by stamping its name “Contrabando” (meaning smuggling in spanish) forcefully over the traditional graphic imagery, as if local customs had busted an original foreign product.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Tres Tipos Gráficos | Country: Spain
“Label design for Grupo Caballero’s new rum. The goal was to emphasize the product’s caribbean roots by stamping its name “Contrabando” (meaning smuggling in spanish) forcefully over the traditional graphic imagery, as if local customs had busted an original foreign product.”
