Designed by: PepsiCo Design & Innovation
Country: United States

Contrabando

1 Minute Read

Designed by Tres Tipos Gráficos | Country: Spain

“Label design for Grupo Caballero’s new rum. The goal was to emphasize the product’s caribbean roots by stamping its name “Contrabando” (meaning smuggling in spanish) forcefully over the traditional graphic imagery, as if local customs had busted an original foreign product.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Contrabando

1 Minute Read
lovely-package-contra-bando-1

Designed by Tres Tipos Gráficos | Country: Spain

“Label design for Grupo Caballero’s new rum. The goal was to emphasize the product’s caribbean roots by stamping its name “Contrabando” (meaning smuggling in spanish) forcefully over the traditional graphic imagery, as if local customs had busted an original foreign product.”

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