Designed by: PepsiCo Design & Innovation
Country: United States

Cup4Cup

1 Minute Read

Designed by Level | Country: United States

“C4C, an abbreviation of common cooking measurements — or “Cup4Cup”—is a complete multi-purpose, gluten-free flour blend that can replace all-purpose flour cup for cup in most recipes.

C4C is a collaborative effort between French Laundry chef/owner Thomas Keller and French Laundry research/development chef Lena Kwak. Kwak developed the mix so gluten-free guests could enjoy breads and desserts at the restaurant. She knew she was on the right track when she watched a guest who was in tears after being able to eat brioche for the first time in over a decade.

The new product’s branding and packaging design is simple, sophisticated, a little unexpected, and is designed to appeal to gluten-intolerant and gluten-tolerant consumers alike.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Cup4Cup

1 Minute Read

Designed by Level | Country: United States

“C4C, an abbreviation of common cooking measurements — or “Cup4Cup”—is a complete multi-purpose, gluten-free flour blend that can replace all-purpose flour cup for cup in most recipes.

C4C is a collaborative effort between French Laundry chef/owner Thomas Keller and French Laundry research/development chef Lena Kwak. Kwak developed the mix so gluten-free guests could enjoy breads and desserts at the restaurant. She knew she was on the right track when she watched a guest who was in tears after being able to eat brioche for the first time in over a decade.

The new product’s branding and packaging design is simple, sophisticated, a little unexpected, and is designed to appeal to gluten-intolerant and gluten-tolerant consumers alike.”

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