Designed by: PepsiCo Design & Innovation
Country: United States

Currenna

1 Minute Read

Designed by Shawn Schrader | Country: Japan

“The hair care products were for anti-aging so the idea of twisting and reversing time or counter clockwise was developed for the bottles and the logo. It would not be obvious to the consumer but having a theory behind the simple design was well received”

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Food that's every bit as simple as a hunter on

Designed by: PepsiCo Design & Innovation
Country: United States

Currenna

1 Minute Read

Designed by Shawn Schrader | Country: Japan

“The hair care products were for anti-aging so the idea of twisting and reversing time or counter clockwise was developed for the bottles and the logo. It would not be obvious to the consumer but having a theory behind the simple design was well received”

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