Designed by: PepsiCo Design & Innovation
Country: United States

Cycle Buff Beauty

1 Minute Read

Designed by Mash | Country: Australia

“Cycle Buff Beauty, the first cab off the rank for a new brand in the wine making game. Misfits Wine Co. are all about a newly emerging wine making culture that separates itself from the growing big business take-overs of wine producers. They are all about holding onto the more romantic notion of making new wines and holding onto the creativity and quality of their produce. They are not a part of the usual wine swilling set, so packaging needed to pull as far a way as possible from the a-typical, while also conveying a brand personality that reflected the values of the 3 creators of Misfits Wine Co.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Cycle Buff Beauty

1 Minute Read

Designed by Mash | Country: Australia

“Cycle Buff Beauty, the first cab off the rank for a new brand in the wine making game. Misfits Wine Co. are all about a newly emerging wine making culture that separates itself from the growing big business take-overs of wine producers. They are all about holding onto the more romantic notion of making new wines and holding onto the creativity and quality of their produce. They are not a part of the usual wine swilling set, so packaging needed to pull as far a way as possible from the a-typical, while also conveying a brand personality that reflected the values of the 3 creators of Misfits Wine Co.”

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