Designed by: PepsiCo Design & Innovation
Country: United States

Dark Matter

Updated on May 14th, 2012  |  
1 Minute Read

Dark Matter

Designed by Astronaut Studio | Country: United States

“Sure you COULD Photoshop coffee grounds into Pegasus form. But wouldn’t you rather dump some grounds on the table and do it yourself? It took longer, yes, but pushing grounds on paper with an X-acto blade tends to be a much richer experience than pushing pixels with a cursor.

Dark Matter is a custom blend of small-batch roasted coffee with original package design developed as a 2011 holiday gift for Astronaut Studio’s clients, partners and vendors. The image of the Pegasus is actual coffee grounds hand-tooled into the form of a Pegasus. The concept and design is a deliberate play on the agency’s brand identity.”

Dark Matter

Dark Matter

Dark Matter

Dark Matter

Dark Matter

Dark Matter

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Dark Matter

1 Minute Read
lovely-package-dark-matter1

Dark Matter

Designed by Astronaut Studio | Country: United States

“Sure you COULD Photoshop coffee grounds into Pegasus form. But wouldn’t you rather dump some grounds on the table and do it yourself? It took longer, yes, but pushing grounds on paper with an X-acto blade tends to be a much richer experience than pushing pixels with a cursor.

Dark Matter is a custom blend of small-batch roasted coffee with original package design developed as a 2011 holiday gift for Astronaut Studio’s clients, partners and vendors. The image of the Pegasus is actual coffee grounds hand-tooled into the form of a Pegasus. The concept and design is a deliberate play on the agency’s brand identity.”

Dark Matter

Dark Matter

Dark Matter

Dark Matter

Dark Matter

Dark Matter

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