Lovely Package

Curating the very best packaging design

Delhaize Jams

November 28, 2012 | 4 Comments

Designed by Lavernia & Cienfuegos | Country: Spain

“The characteristic of jam, apart from its taste, is its colour and texture. A gelatinous semi-transparency, very difficult to imitate. That is to say, its status as a pigment. So we decided to draw the each fruit using its own jam as the paint. It is a basic product that does not require much explanation, that should be clearly identified and recognized and be easy to find on the shelf. The result should be direct and simple. The image of fruit made of the jam is an effective way to represent a jam made from fruit.”


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4 Responses to “Delhaize Jams”

  1. jmgonzalesme
    November 29th, 2012 @ 8:18 pm

    i’m so in love with this 😀

  2. Zac Pac
    December 16th, 2012 @ 10:57 am

    Sold! I am buying this one! :)

  3. Malinee Saechee
    December 21st, 2012 @ 1:12 pm

    Genius idea!

  4. Robert Schultheiss
    May 15th, 2013 @ 4:41 am

    Just love this!! So simple!

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Lovely Package

Curating the very best packaging design