Designed by: PepsiCo Design & Innovation
Country: United States

Delhaize Jams

Updated on November 28th, 2012  |  
1 Minute Read

Delhaize Jams

Designed by Lavernia & Cienfuegos | Country: Spain

“The characteristic of jam, apart from its taste, is its colour and texture. A gelatinous semi-transparency, very difficult to imitate. That is to say, its status as a pigment. So we decided to draw the each fruit using its own jam as the paint. It is a basic product that does not require much explanation, that should be clearly identified and recognized and be easy to find on the shelf. The result should be direct and simple. The image of fruit made of the jam is an effective way to represent a jam made from fruit.”

Delhaize Jams

Delhaize Jams

Delhaize Jams

Delhaize Jams

Delhaize Jams

Delhaize Jams

Delhaize Jams

Delhaize Jams

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Designed by: PepsiCo Design & Innovation
Country: United States

Delhaize Jams

1 Minute Read
lovely-package-delhaize-jams-1

Delhaize Jams

Designed by Lavernia & Cienfuegos | Country: Spain

“The characteristic of jam, apart from its taste, is its colour and texture. A gelatinous semi-transparency, very difficult to imitate. That is to say, its status as a pigment. So we decided to draw the each fruit using its own jam as the paint. It is a basic product that does not require much explanation, that should be clearly identified and recognized and be easy to find on the shelf. The result should be direct and simple. The image of fruit made of the jam is an effective way to represent a jam made from fruit.”

Delhaize Jams

Delhaize Jams

Delhaize Jams

Delhaize Jams

Delhaize Jams

Delhaize Jams

Delhaize Jams

Delhaize Jams

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