Designed by: PepsiCo Design & Innovation
Country: United States
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Earthling Studio revitalizes JUBEL’s brand identity, focusing on uniqueness, adaptability, and branded experiences. The beer brand is known for its “dangerously refreshing” taste, merging cider’s crispness with lager’s sessionability.
Veesey’s dairy-free cheese packaging refresh breaks category norms, embracing bright colors and joyful design language. The brand’s new positioning, “Intolerant to boring,” aims to challenge consumer perceptions and ensure future growth.
Discover how JansenHarris crafted an attention-grabbing, limited-edition packaging for Benriach’s 12-year-old Speyside Single Malt Scotch Whisky, perfect for the Chinese New Year 2024’s hyper-competitive premium drinks market.
The “Zafferano del Re” logo features a contemporary depiction of King Alaric’s face framed within an irregular circle, evoking the design of ancient gold coins. Each package enhances this historical connection with a treasure map included inside, tying back to the legend of Alaric’s buried treasure.
Alpina collaborates with artist Rulo for a limited-edition Father’s Day packaging. The design features animal parents and offspring, symbolizing strength, dedication, and love, making the packaging a collectible piece of art.
Designed by: PepsiCo Design & Innovation
Country: United States
