Designed by: PepsiCo Design & Innovation
Country: United States

DOO Smoothie

doo1

Designed by B&T | Country: France

“DOO is a new smoothie french Brand. The meaning of the name comes from the french word “doux” which means sweet in English. We made the name shorter and easier to read. Somehow we wanted to find a fun way to write this word and, in the same time, keeping the same pronunciation. A B&T design, we love to work on pure and fresh design without adding stuff that needlessly overwhelms our design. We wanted these smoothies to be efficient and obvious for the consumer.

As the design is uncluttered we also wanted our flavor to be so. That’s the reason why chose 3 very simple flavors: Kiwi, Orange, and Watermelon, and we didn’t go into the multi-fruit blend.”

doo2

Get the latest packaging design inspiration in your inbox:

Popular designs

Laphroaig’s Wellington Boot-Inspired Gift Packaging Design

Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.

Designed by: PepsiCo Design & Innovation
Country: United States

DOO Smoothie

doo1

doo1

Designed by B&T | Country: France

“DOO is a new smoothie french Brand. The meaning of the name comes from the french word “doux” which means sweet in English. We made the name shorter and easier to read. Somehow we wanted to find a fun way to write this word and, in the same time, keeping the same pronunciation. A B&T design, we love to work on pure and fresh design without adding stuff that needlessly overwhelms our design. We wanted these smoothies to be efficient and obvious for the consumer.

As the design is uncluttered we also wanted our flavor to be so. That’s the reason why chose 3 very simple flavors: Kiwi, Orange, and Watermelon, and we didn’t go into the multi-fruit blend.”

doo2

Previous slide
Next slide
Get the latest on packaging design in your inbox: