The Armenian canned food market is a highly competitive one, so much so that it has reached a saturation point. Canned food brands target the same customer base, making it increasingly strenuous to allure them with packaging designs or product ranges. However, Doping, an Armenian branding agency, has found a solution to attract customers and potential buyers.
The creative agency mentions:
“There is, however, a potential competitive advantage largely untapped by most brands: it’s the skill required to achieve great taste. Our task was to create a packaging design to highlight the superior taste of Aragats, positioning it as the tastiest brand of preserved foods on the market.”
The packaging design focuses on highlighting Aragats’ perfectly balanced products. The new tagline, “Balance Flavor,” along with the packaging design, highlights the brand’s new positioning.
“The image on the label changes according to the product and the ingredients that were used for its preparation. The packaging design helps to portray the harmony of the ingredients and the flavor of the product.”
“The unusual solution helped brighten the otherwise dull food shelves and made Aragats product line an instant eye-catcher.”