Designed by: PepsiCo Design & Innovation
Country: United States

Ego

Updated on March 14th, 2011  |  
1 Minute Read

Ego

Designed by Lavernia & Cienfuegos | Country: Spain

“Ego aims to connect with a modern audience concerned about their appearance. The faceted glass pack has been painted in matte silver so that the volume of the piece is solid and clearly defined. Ego uses a visual language which is direct and at the same time refined. The logo was created with equal strength in mind. Didot typeface was used in which the characteristics of the letter g was enlarged so that in context, three letters together form a single entity with more personality.”

Ego

Ego

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ego1

Ego

Designed by Lavernia & Cienfuegos | Country: Spain

“Ego aims to connect with a modern audience concerned about their appearance. The faceted glass pack has been painted in matte silver so that the volume of the piece is solid and clearly defined. Ego uses a visual language which is direct and at the same time refined. The logo was created with equal strength in mind. Didot typeface was used in which the characteristics of the letter g was enlarged so that in context, three letters together form a single entity with more personality.”

Ego

Ego

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