Designed by: PepsiCo Design & Innovation
Country: United States

Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup

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The project “Elijo Creer” (I Choose to Believe) finds its roots and inspiration in a phrase that gained recognition during the Qatar 2022 World Cup. However, the concept of this project extends beyond that specific event, transforming into a positive life philosophy and a message promoting proactive thinking.

This uplifting message is artistically communicated through a handmade calligram designed in the shape of Argentina’s National Coat of Arms. This choice of design aims to portray the warmth and unity of the Argentine people. The calligram also incorporates three stars, representing the World Cups the country has won.

“Elijo Creer” is a statement of belief in our principles, in ourselves, and in the non-existence of the impossible. It is a choice to believe that things will happen and that there is always a tomorrow. It is a constant and empowering choice to believe.

Take a closer look at the inspiring design of the “Elijo Creer” project in the images below.

 


Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup
Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup
Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup
Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup
Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup
Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup
Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup

11

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Designed by: PepsiCo Design & Innovation
Country: United States

Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup

11
"Elijo Creer: An Inspirational Project Transcending the Qatar 2022 World

The project “Elijo Creer” (I Choose to Believe) finds its roots and inspiration in a phrase that gained recognition during the Qatar 2022 World Cup. However, the concept of this project extends beyond that specific event, transforming into a positive life philosophy and a message promoting proactive thinking.

This uplifting message is artistically communicated through a handmade calligram designed in the shape of Argentina’s National Coat of Arms. This choice of design aims to portray the warmth and unity of the Argentine people. The calligram also incorporates three stars, representing the World Cups the country has won.

“Elijo Creer” is a statement of belief in our principles, in ourselves, and in the non-existence of the impossible. It is a choice to believe that things will happen and that there is always a tomorrow. It is a constant and empowering choice to believe.

Take a closer look at the inspiring design of the “Elijo Creer” project in the images below.

 


Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup
Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup
Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup
Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup
Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup
Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup
Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup

11
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