Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Puigdemont Roca | Country: Spain
“In a hyper-competitive market, standing out from the competition is crucial. To this end, we decided to show the basic ingredient of each flavour of premium chocolate with a fresh perspective, shooting the images from a zenith angle. In this way, we managed to convey the concept of ‘top end’, and in turn raise a range of emotions in the consumer.”
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Pepsi launches its summer BBQ campaign with new limited-edition flavors, Pepsi Lime and Pepsi Peach, designed to complement the festive, smoky essence of outdoor grilling. These vibrant, fruit-inspired designs not only promise a refreshing taste but also stand out with their visually appealing packaging, capturing the essence of summer.
Earthling Studio revitalizes JUBEL’s brand identity, focusing on uniqueness, adaptability, and branded experiences. The beer brand is known for its “dangerously refreshing” taste, merging cider’s crispness with lager’s sessionability.
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Dove VitaminCare+ redefines deodorant packaging with a minimalist, wellness-centric design by JDO. The new range emphasizes clean beauty elegance, featuring vitamin-enhanced protection and skin health, appealing to conscious beauty enthusiasts.
Rock Stock by Liana Bubnova combines rock music aesthetics with culinary appeal, featuring AI-generated and hand-drawn animals in leather jackets. The grunge-styled packaging for beef, chicken, and rabbit stocks stands out with vivid, taste-specific colors.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Puigdemont Roca | Country: Spain
“In a hyper-competitive market, standing out from the competition is crucial. To this end, we decided to show the basic ingredient of each flavour of premium chocolate with a fresh perspective, shooting the images from a zenith angle. In this way, we managed to convey the concept of ‘top end’, and in turn raise a range of emotions in the consumer.”
