Designed by: PepsiCo Design & Innovation
Country: United States

Elio Di Luca

1 Minute Read

Designed by Puigdemont Roca | Country: Spain

“In a hyper-competitive market, standing out from the competition is crucial. To this end, we decided to show the basic ingredient of each flavour of premium chocolate with a fresh perspective, shooting the images from a zenith angle. In this way, we managed to convey the concept of ‘top end’, and in turn raise a range of emotions in the consumer.”

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Designed by: PepsiCo Design & Innovation
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Elio Di Luca

1 Minute Read
lovely-package-elio-di-luca1

Designed by Puigdemont Roca | Country: Spain

“In a hyper-competitive market, standing out from the competition is crucial. To this end, we decided to show the basic ingredient of each flavour of premium chocolate with a fresh perspective, shooting the images from a zenith angle. In this way, we managed to convey the concept of ‘top end’, and in turn raise a range of emotions in the consumer.”

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